Booktok
If you’ve ever wondered how books became the new “it” thing on TikTok, welcome to Booktok—the corner of the internet where bibliophiles unite, and your TBR pile grows faster than you can say “spoiler alert.” This hashtag-driven phenomenon has turned reading into a full-blown aesthetic, complete with moody lighting, cozy blankets, and the occasional dramatic reading of your favorite romance novel. Whether you’re here for the enemies-to-lovers trope or just to cry over a heartbreaking plot twist, Booktok has something for everyone—except maybe your bank account.
From viral recommendations to heated debates about morally grey characters, Booktok is the ultimate book club you never knew you needed. It’s where Colleen Hoover reigns supreme, and fantasy lovers argue over which Sarah J. Maas series is superior. Pro tip: don’t scroll too long unless you’re prepared to buy seven new books by the end of the day. And if you’re not careful, you might just find yourself organizing your shelves by color—because aesthetics matter, apparently. Booktok: making readers out of scrollers, one viral video at a time.