Two Paths to Content Production
True, marketers love false dichotomies… but a lot of things do boil down that way. (Not all dichotomies are false.) For example: all of your web...
Pre-Purchase vs. Post-Purchase SEO – the Great Divide of the Customer Journey
Sometimes, there’s not a lot of space between Patently Obvious and Over Your Head—especially when you’re talking about a whole audience of people. This is...
Why Every Piece of Content Needs a Lead Magnet
Every piece of content you publish is different and has a different goal. A blog post explaining the very high-level view of your industry isn’t...
3 Most Popular Options for a Lead Magnet Creator
Lead Magnet Creator Options ? Last time we talked about coming up with the right idea for your lead magnet. This time, we’re focusing on...
Coming Up With the Perfect Idea to create your Lead Magnet
How to pick the perfect lead magnet topic Oftentimes, we see people just jump to creating a lead magnet that is about everything under the...
14 Unusual Ways to Get New Blog Post Ideas
You cannot blog on any topic forever without stopping and in order to get new blog post ideas, you have to take steps. There are...
7 Killer Ways to Choose Best Blog Post Title
How to choose best blog post title is often a burning question in beginners mind Content was king, it is still king and would most...