Trends: Eyelash fan
An eyelash fan is a mini handheld device designed to dry eyelash extensions. Why is this important?
Shorter drying duration speeds up the cure rate of lash adhesive, which enables longer-lasting lashes.
Growing eyelash fan brands include Tonging, Flyltem, Mismxc, and ThreeH.
Eyelash fans are part of the lash art meta trend.
The market size for false eyelashes is expected to reach $1.8B by 2024, a CAGR of more than 7.4% from 2019-2024.
Some of the growing brands in this category include:
Doe Lashes: DTC silk false eyelash brand. According to its founder, Doe Lashes has seen 150% month-over-month sales growth since early 2020.
Love Seen: Newly-launched startup founded by former J. Crew creative director, Jenna Lyons. Citing environmental concerns, their lashes are packaged in cases containing almost no plastic