Trends: Eyelash fan

An eyelash fan is a mini handheld device designed to dry eyelash extensions. Why is this important?

Shorter drying duration speeds up the cure rate of lash adhesive, which enables longer-lasting lashes.

Growing eyelash fan brands include Tonging, Flyltem, Mismxc, and ThreeH.

What’s next:
Eyelash fans are part of the lash art meta trend.

The market size for false eyelashes is expected to reach $1.8B by 2024, a CAGR of more than 7.4% from 2019-2024.

Some of the growing brands in this category include:

Doe Lashes: DTC silk false eyelash brand. According to its founder, Doe Lashes has seen 150% month-over-month sales growth since early 2020.

Love Seen: Newly-launched startup founded by former J. Crew creative director, Jenna Lyons. Citing environmental concerns, their lashes are packaged in cases containing almost no plastic