Melatonin gummies are a form of “sleep gummies” that contain the sleep-promoting compound melatonin.
The prevalence of Americans reporting sleep issues has risen significantly over the past few years, with more than 40% now reporting difficulty falling asleep.
And melatonin has been listed in the top 7 best selling ingredients across all dietary supplements, outperforming ubiquitous categories such as multivitamins, vitamin C, and whey protein.
Amazon has even launched its own melatonin gummies as part of its growing list of private label brands (specifically: Amazon Elements, Reply, and Solimo).
Growing brands in the melatonin gummies space include OLLY, Natrol, Nature Made, and ZzzQuil.
Melatonin gummies are a part of the OTC sleep aid meta trend.
35% of older adults aged 65-80 use a prescription or OTC product to improve their sleep.
And the sleep supplement category (where melatonin is the most common ingredient) is forecasted to reach $1.4B by 2023.
Growing brands in the OTC sleep aid space include Toniiq, Nested Naturals, SugarBear, and HUM Nutrition.