Two Paths to Content Production
True, marketers love false dichotomies… but a lot of things do boil down that way. (Not all dichotomies are false.) For example: all of your web...
Defining Your Audience in 10 Questions or Less
So if you’re trying to nail down a new testing ground for ads, or you’re a little blurry on your customer avatars—or, if you’ve never...
Free Fonts : How to Find and Use Them
Part 1: Terminology and Guiding Questions Part 2: Where to Find Good Free Fonts Part 3: Choosing and Using Free Fonts A guide to...
Pre-Purchase vs. Post-Purchase SEO – the Great Divide of the Customer Journey
Sometimes, there’s not a lot of space between Patently Obvious and Over Your Head—especially when you’re talking about a whole audience of people. This is...
Attribution in Marketing: why should I care?
A hungry Google user types ‘best salmon recipe’ into the search engine and lands on your recipe website. They cook up the salmon just as...
5 Reasons Why Consumers Opt Into (and Out Of) Email Marketing?
If you believe some people, email has been dying for most of its life. And yet here we all are ! Sarcasm aside, the numbers...
Ufc 251 Live Blog
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