[Trends] Listen notes
Listen Notes is Google for podcasts. Overall, the platform has 2.4M podcasts and 105M episodes in its index. Listen Notes also allows streaming shows directly...
[Trends] Foil wings
Foil wing, wing surfer, surf wing, wing foil. These are all different names for the same piece of sports equipment. Wing foiling as a sport...
Two Paths to Content Production
True, marketers love false dichotomies… but a lot of things do boil down that way. (Not all dichotomies are false.) For example: all of your web...
Defining Your Audience in 10 Questions or Less
So if you’re trying to nail down a new testing ground for ads, or you’re a little blurry on your customer avatars—or, if you’ve never...
Free Fonts : How to Find and Use Them
Part 1: Terminology and Guiding Questions Part 2: Where to Find Good Free Fonts Part 3: Choosing and Using Free Fonts A guide to...
Pre-Purchase vs. Post-Purchase SEO – the Great Divide of the Customer Journey
Sometimes, there’s not a lot of space between Patently Obvious and Over Your Head—especially when you’re talking about a whole audience of people. This is...
Attribution in Marketing: why should I care?
A hungry Google user types ‘best salmon recipe’ into the search engine and lands on your recipe website. They cook up the salmon just as...