Trends: Podcast camera
Podcast cameras are digital cameras designed for streaming and recording podcast episodes.
According to Podcast Insights, there are now over 1.5 million active podcasts.
And 17% of podcasters now record video as well as audio — that translates to over a quarter of a million video podcasts. Additionally, 10% of podcasters live-stream their episodes.
The podcast camera category is still new. Which is why there aren’t a large number of cameras being marketed specifically for podcasts.
However, we are starting to see dedicated podcast camera equipment hit the market. For example, RØDE’s VideoMicro is a camera attachment designed to enhance video audio recording. RØDE’s annual revenue is $18.84M — most of which comes from podcast equipment.
Podcast cameras are part of the podcasting accessories meta trend.
Grand View Research estimates that the podcasting market could rise as high as $64.81B by 2027, at a CAGR of 27.5%.
And there are more listeners than ever. 55% of Americans have listened to at least one podcast, up from just 33% five years ago (Statista).
The most obvious podcasting accessory is a microphone. Brands like Maono and Blue Microphones have developed products for the podcasting niche.
Other peripheral add-ons include physical mixers. While mixer functionality is now mostly fulfilled by SaaS products like Descript and Zencastr, the hardware route is favored by some enthusiasts. Zoom’s PodTrak, for example, can record four microphone inputs at once.
Other products within the meta trend include acoustic panels and podcast headphones.