Trends: Systeme

Systeme is marketing automation software.

The startup has over 5,700 customers (primarily from Europe). Growth is partly driven by their affiliate program, which pays out more than $36K each month.

Systeme’s revenue has doubled each year for the past three years, reaching $289K MRR today. And the bootstrapped startup is aiming to reach $7M ARR next year.

What’s next:
Systeme is part of the Funnel Software meta trend.

We’re seeing a growing number of SaaS startups focused on creating marketing funnels.

In fact, email funnels are a whole market of their own. Email Octopus has grown revenue to $1.36M in the six years since it was founded, and has sent out more than 10B total emails.

And ClickFunnels has grown to $100M in annual revenue (up from $14M in 2015).

Other topics within the funnel software meta trend include Groove Funnels, Kajabi, and Drip.