How long does Kylie Lip Kit last?
The longevity of a Kylie Lip Kit largely depends on the specific product and how it’s applied. On average, the liquid lipstick from the kit can last anywhere from 6 to 8 hours with proper application. Its highly pigmented formula is designed to stay put, even through eating and drinking, making it a favorite for long-lasting wear.
Factors that affect the longevity
- Application technique: Applying a thin, even layer and allowing it to dry completely can enhance its staying power.
- Lip preparation: Exfoliating and moisturizing your lips beforehand ensures a smooth base, helping the product adhere better.
- Activities: While the lip kit is smudge-proof, activities like eating oily foods or excessive rubbing can reduce its wear time.
For those looking to extend the wear, pairing the liquid lipstick with the matching lip liner from the kit can create a more durable base. Additionally, reapplying a thin layer after meals can help maintain the color intensity throughout the day.
Who owns 51% of Kylie Cosmetics?
In 2019, Coty Inc., a global beauty conglomerate, acquired a 51% majority stake in Kylie Cosmetics for $600 million. This acquisition marked a significant shift in ownership, as Kylie Jenner, the founder, retained a 49% minority stake in the company. Coty’s investment was part of a strategic move to expand its portfolio and leverage Kylie Cosmetics’ strong brand presence in the beauty industry.
Key Details of the Acquisition
- Deal Value: $600 million for a 51% stake.
- Remaining Ownership: Kylie Jenner retains 49% ownership.
- Partnership Focus: Coty aimed to enhance global distribution and product development.
This partnership allowed Kylie Cosmetics to benefit from Coty’s extensive resources, including its global supply chain and marketing expertise, while Kylie Jenner continued to play a key role in the brand’s creative direction and public image. The deal solidified Kylie Cosmetics’ position as a major player in the beauty market under the umbrella of a well-established corporation.
Is Kylie Lip Kit drying?
Many users wonder if the Kylie Lip Kit is drying, especially given its long-lasting matte finish. The formula of the lip kit is designed to provide a bold, matte look, which can sometimes feel drying on the lips. This is a common characteristic of matte liquid lipsticks, as they often contain ingredients that absorb moisture to ensure longevity and prevent smudging.
Factors That May Cause Dryness
- Matte Formula: The matte finish of the Kylie Lip Kit is achieved by drying down quickly, which can leave lips feeling less hydrated.
- Pigmentation: High pigmentation often requires a thicker formula, which can contribute to a drying effect.
- Wear Time: The longer the product stays on, the more it can emphasize dryness, especially if lips are not prepped properly.
To minimize dryness, it’s recommended to exfoliate and moisturize your lips before applying the Kylie Lip Kit. Using a lip primer or balam as a base can also help create a smoother, more hydrated surface for the product to adhere to. While some users may find the formula drying, others appreciate its staying power and vibrant color payoff.
When were Kylie Lip Kits popular?
Kylie Lip Kits gained immense popularity in 2015 when Kylie Jenner first launched them under her brand, Kylie Cosmetics. The initial release of the lip kits, which included a liquid lipstick and matching lip liner, sold out within minutes, creating a frenzy among beauty enthusiasts and fans of the reality TV star. The hype was fueled by Kylie’s massive social media following, particularly on Instagram, where she teased the product and showcased its bold, matte finish.
The Peak of Popularity
By 2016
In 2017, the popularity of Kylie Lip Kits continued to soar, with the brand branching out into other products like eyeshadow palettes and highlighters. However, the lip kits remained the flagship product, maintaining their status as a beauty staple. The brand’s success was also bolstered by strategic collaborations and endorsements, keeping it at the forefront of the makeup industry during this period.