So if you’re trying to nail down a new testing ground for ads, or you’re a little blurry on your customer avatars—or, if you’ve never made one in the first place—this is a great set… Defining Your Audience in 10 Questions or Less
Part 1: Terminology and Guiding Questions Part 2: Where to Find Good Free Fonts Part 3: Choosing and Using Free Fonts A guide to Font Questions Today’s entry will give you some useful vocabulary… Free Fonts : How to Find and Use Them
Sometimes, there’s not a lot of space between Patently Obvious and Over Your Head—especially when you’re talking about a whole audience of people. This is one of those times. We have to start in Obvious… Pre-Purchase vs. Post-Purchase SEO – the Great Divide of the Customer Journey
A hungry Google user types ‘best salmon recipe’ into the search engine and lands on your recipe website. They cook up the salmon just as you said and they make this face when they eat… Attribution in Marketing: why should I care?
If you believe some people, email has been dying for most of its life. And yet here we all are ! Sarcasm aside, the numbers say email is alive and well. The channel remains a… 5 Reasons Why Consumers Opt Into (and Out Of) Email Marketing?
