Defining Your Audience in 10 Questions or Less
So if you’re trying to nail down a new testing ground for ads, or you’re a little blurry on your customer avatars—or, if you’ve never… Read More »Defining Your Audience in 10 Questions or Less
Free Fonts : How to Find and Use Them
Part 1: Terminology and Guiding Questions Part 2: Where to Find Good Free Fonts Part 3: Choosing and Using Free Fonts A guide to… Read More »Free Fonts : How to Find and Use Them
Pre-Purchase vs. Post-Purchase SEO – the Great Divide of the Customer Journey
Sometimes, there’s not a lot of space between Patently Obvious and Over Your Head—especially when you’re talking about a whole audience of people. This is… Read More »Pre-Purchase vs. Post-Purchase SEO – the Great Divide of the Customer Journey
Attribution in Marketing: why should I care?
A hungry Google user types ‘best salmon recipe’ into the search engine and lands on your recipe website. They cook up the salmon just as… Read More »Attribution in Marketing: why should I care?
5 Reasons Why Consumers Opt Into (and Out Of) Email Marketing?
If you believe some people, email has been dying for most of its life. And yet here we all are ! Sarcasm aside, the numbers… Read More »5 Reasons Why Consumers Opt Into (and Out Of) Email Marketing?
