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content creation

Two Paths to Content Production

True, marketers love false dichotomies… but a lot of things do boil down that way. (Not all dichotomies are false.) For example: all of your web traffic does fall into Paid and Unpaid buckets, no matter… 

content lead magnet

Why Every Piece of Content Needs a Lead Magnet

Every piece of content you publish is different and has a different goal. A blog post explaining the very high-level view of your industry isn’t meant to convert a customer, it’s meant to educate them… 

new blog post ideas

14 Unusual Ways to Get New Blog Post Ideas

You cannot blog on any topic forever without stopping and in order to get new blog post ideas, you have to take steps. There are so many ways to kick out of Blogger’s Block and…